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By: Melinda Taschetta-Millane
Posted: February 28, 2012, from the March 2012 issue of Skin Inc. magazine.
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“Expectations at the professional level are definitely increasing and there is a rapid shift from ‘this is my job’ to ‘this is my career.’ From a professional standpoint, the truly memorable success stories will belong to those who invest wholeheartedly in their professional growth. Those who don’t spend the energy, time and dedication on education may eventually be left behind.”
Editor’s note: To continue your investment in professional growth, check out Skin Inc. Video Education’s Physiology of the Skin course at learn.SkinInc.com, where you can increase your knowledge of skin science through video education.
“From a business standpoint, I can tell you that a lot of our partners are really assessing their businesses at a level beyond what they have ever done. And these assessments have worked. Many spas were scrutinizing their business whenever they could get to it, because business was good and they were stretched thin. Now, it has become very much a part of the business model, and spa professionals are taking a look at everything: resources, money, time, team … asking themselves, ‘How is this contributing toward the growth of my business?’ So I think that mindset has made a big shift, which is a great thing, because it also places them at an elevated level with increased business-minded savvy that will serve them well. Many people in this industry started as estheticians, massage therapists or even hair stylists with great hands-on expertise but perhaps limited business experience. They are passionate and committed, they have enjoyed the boom and endured the decline, and they haven’t crashed and burned because of their unwavering love for their business, the industry, and the desire to not only survive but succeed.”
As Maritza stated, it has not been an easy road to travel, and it will not get much easier any time soon. What it takes is commitment, and the realization that the spa is not just a place to exercise your passion—it is a business; one that must be closely monitored and managed with a tight hand. Bottom line, keep doing what you are doing. If you are reading this, chances are good that you are on the right path.
Read the full interview with Maritza Rodriguez, including tips on future adaptation needed to move forward in this industry, plus her personal advice to skin care professionals.