I recently had the pleasure of spending some time with editorial advisory board member Maritza Rodriguez, global vice president of marketing & communications for skin care supplier Pevonia International, LLC, to discuss industry trends. Like most of you, Maritza is living and breathing the industry every day, and definitely has her finger on its pulse.
Throughout the year, I will share important insights from experts such as Maritza in this column, to assist you in continued recovery and growth as you move forward into your business’s future. I see it as “networking in print:” sharing insights, strategies and tips that you can, in turn, share with others.
I asked Maritza where she sees this industry heading, and what she believes it has learned during the past four years. Following is what she shared.