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ISPA Releases Executive Summary of 2011 Spa Industry Report to SkinInc.com
Posted: January 18, 2012
page 2 of 2
Buoyed by increasing demand in the recovery from the recession, many spas have seen profitability improve. However, a substantial proportion of spas have not yet experienced a recovery in profitability; over the period from September 2010 to March 2011, almost one in four spas (24%) said that profitability had decreased. Faced with a flat trend in both prices and average client spending, improving profitability is likely to remain challenging for many spas.
The spa industry continues to face challenges on the road to recovery, including:
- The pace of growth in the wider economy;
- Balancing quality and pricing with the use of discounting as a means to incentivize demand;
- Educating consumers to emphasize health and well-being benefits from the spa experience; and,
- Recruiting and retaining high-quality professional staff.