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Only on SkinInc.com: Top 10 Spa Treatment Trends and How to Market Them

Posted: September 7, 2011
Deep Sea Spa-ing: More and more aquatic treatments, such as hammam rituals, Vichy showers and Watsu are booming trends.

Deep Sea Spa-ing: More and more aquatic treatments, such as hammam rituals, Vichy showers and Watsu are booming trends.

Spa Week, the U.S. spa marketing event, has leveraged its exclusive relationships with hundreds of its spa partners to release the following list of spa treatment trends in honor of the 15th installment of the Spa Week Event. Taking place nationwide from October 10–16, hundreds of spas, wellness facilities and fitness centers will offer exclusive services for a discounted price of just $50 each.

Following each trend is information exclusive to SkinInc.com from SpaWeek helping you take these trends a step further by offering tips and advice on how to best market these trends to clients and consumers to ensure that adding these treatments to your spa menu proves to be a profitable endeavor.

1. Shirodhara

Drizzling warm sesame oil onto a client’s forehead is extremely therapeutic. Shirodhara, which dates back to India approximately 5,000 years ago, is now being incorporated into more and more spa menus, and seen as an add-on to Western treatments, such as body wraps and Swedish massages. The ritual’s steady spilling brings physical and emotional balance while giving hair an extreme conditioning. Shirodhara is believed to calm nerves, release stored emotions, purify the mind and fight fatigue, anxiety, insomnia and headaches.

Exclusive marketing advice from Spa Week to SkinInc.com: If your business has a salon and spa, shirodhara is a fantastic service to market to your salon clients to get them to try out a treatment at the spa. Shirodhara is not just a stress-melting spa treatment—it’s also a great hair-conditioning service. Think of shirodhara as a gateway treatment to the spa.

2. Bamboo Massage

De-knot the body by getting rolled out like a sugar cookie with a bamboo rolling pin-esque massage. The massage therapist will knead, glide and roll a bamboo reed along shoulders, back and legs to pamper and penetrate tense muscles. Bamboo Massage promotes blood circulation, helps improve sensory nerve perception and results in lymphatic drainage. Bamboo also symbolizes longevity, luck and strength, making it a somewhat spiritual spa experience.

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