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Only on SkinInc.com: Exclusive commentary from Linda Povey, vice president of strategic consulting for the Natural Marketing Institute is included in this news item explaining how skin care facilities can work with this new younger healthy aging client.
Natural Marketing Institute (NMI) is pleased to present one of its health and wellness trends for 2011. NMI's trends are the result of various NMI research sources including the Health & Wellness Trends Database (HWTD), the LOHAS Consumer Trends Database (LCTD) and Healthy Aging/Boomer Database (HAB) as well as analysis of current activities in the marketplace.
The concept of Healthy Aging, once exclusive to Boomers and Matures contemplating their golden years, has now been embraced throughout the entire demographic spectrum. From Botox treatments for women in their 20s to the growth in anti-aging products and services, agelessness has become a cultural preoccupation.
And many health issues that were once the domain of older people, such as obesity and diabetes, have reached epidemic proportions among young people and children. In addition, Generations X and Y have the highest stress levels of any age cohort and are suffering a variety of health consequences as a result. This suggests that while agelessness may be the cultural ideal, the reality is that the need for healthy aging is getting younger.
According to NMI president Maryellen Molyneaux, "The desire to prolong health and vitality is high across all generations – not just Boomers and Matures as many would believe. In fact, Gen X is significantly more likely to indicate that looking younger is important to them, providing marketers of appearance-linked products including personal care and food/beverage with a viable consumer target."