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Medically Oriented Brands Show Strength in Professional Skin Care Market
Posted: March 30, 2011
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“Looking ahead, there are several areas that marketers should take into consideration for future planning,” suggests Karen Doskow, industry manager at Kline’s consumer products practice. “They should be working closely with accounts to help them adapt to the new consumer demand and stock the products that will cover the most prevalent of skin care concerns.” Introducing smaller sizes of products for retail to appeal to a more frugal consumer would be another strategy to consider, Doskow points out.
Kline also noted the industry experienced a slight but recognizable growth in 2010. During the next five years, the market is expected to increase at a compound annual growth rate of 4.2% in Europe, 6.7% in the United States, and 2.6% in Japan.