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Engaging Spa Clients Through Social Media

By: Nate Myers and Ron Robinson
Posted: January 5, 2011, from the January 2011 issue of Skin Inc. magazine.
spa swirl

page 6 of 20

Some numbers:

Americans spend more time today on social networks than any other activity online; 906 million hours, in fact, are devoted to social networks and blogs by Americans per month, more than twice that of any other category. That’s more than six and a half times the amount of time they spend on Internet search.

• Americans are spending 43% more time on social networks today than just a year ago.3

• Nearly two-thirds (66%) of online Americans, according to a 2010 report, visit social networking sites, up 230% from 20% two years prior to the study.4

• The average Facebook user spent six hours and three minutes on Facebook in June 2010, nearly three times or more than the time spent by any other audience of another top 10 website.5