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Engaging Spa Clients Through Social Media

By: Nate Myers and Ron Robinson
Posted: January 5, 2011, from the January 2011 issue of Skin Inc. magazine.
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page 14 of 20

7. Turn online social ripples into waves

One of the greatest powers of social marketing is the multiplier effect. Social media is word-of-mouth, online—so develop your social outbound engagement strategy to maximize its ripple effect. There are three key factors that determine how much of a ripple you can create from your initial efforts.

Create content of significant value and interest. Content is paramount online, so whether through insightful expertise, exclusivity, games, humor or other means, develop compelling social media content.

Seed the idea with the most engaged and passionate key online influencers.

Motivate the sharing. Have you developed content in a format that makes it simple and quick for anyone to pass along to a friend? Is the content as compelling as it can be to encourage sharing? Can you develop incentives to further promote the ripple effect?