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It’s hard to believe that we have another year under our belts and, fortunately, the industry is starting to see a faint glimmer of light at the end of the tunnel in 2011.
The spa industry definitely has taken a few hits, but has weathered the economic downturn by changing the way business is conducted. The International SPA Association (ISPA) recently released the ISPA 2010 U.S. Spa Industry Study, conducted by PricewaterhouseCoopers LLP, which gives some solid insight into the state of the industry. According to the ISPA study, the spa industry has adapted to the economy by:
Spas are beginning to see an upturn in the numbers of visits from clients. According to the ISPA study, “When asked whether their spa had experienced an increase or decrease in visits by clients in the six months from September 2009 to March 2010, almost one in two spas (48%) reported an increase. This was nine percentage points in excess of the proportion saying they had seen a decrease (39%). The remaining 13% of spas said the number of visits had remained unchanged. ”
Looking to the future, the ISPA study highlights the 10 key challenges facing the spa industry that you should be aware of, and that Skin Inc. magazine will help you address as we move forward in 2011.
Tapping into the No. 5 challenge, Face & Body® Midwest’s product-neutral Advanced Education Conference Program is an ideal way to continue your industry education, and for Illinois residents to obtain the valuable continuing education units (CEUs) needed to renew their licenses. This year’s program takes place on Saturday, March 12, and features four key tracks and a total of 20 exclusive sessions covering Business-building, Esthetic Science, Trends and Wellness.