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According to Kline, natural product brand owners capitalizing on broader market trends, while function and efficacy are now as important as the ingredient source by many consumers.
By: Shelley Lotz
The wellness market is booming, and clients are seeking real, authentic experiences from sustainability-minded companies.
According to the Organic Monitor event, the beauty industry needs to take greater steps if it is to become more sustainable.
Stats from Kantar Worldpanel show that, while interest seems to be growing in regard to more natural beauty products, consumers still have a lack of knowledge and concerns about efficacy.
By: Cathy Christensen
When was the last time you made an investment in yourself?
According to Organic Monitor, the growing array of green actives is spurring innovation in the beauty and cosmetics industry, and the organization is finding that novel green ingredients also are bringing fresh technical challenges with them.
Kline Blogs discussed the green beauty market in a new post, showing that while the popularity of natural beauty continues to grow, the need for strategic thinking increases in order to stand out in the ever-growing crowd.
Today, April 22, is Earth Day. Read on to learn how spas all around the world are incorporating locally grown ingredients and adding eco-friendly angles to their treatment menus.
By: Christin Bones
Green strategies can attract clients to your spa for services, save your business money and enhance your company's image.
Ecocert has launched the first international standard specially designed for organic and natural spas.