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NMI Releases First LOHAS Numbers Since 2005

Posted: April 23, 2010

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According to NMI Managing Partner Steve French, "We are extremely pleased to announce the release of updated LOHAS market size numbers — the first update since figures were developed for 2005. After six months of extensive research in collaboration with Georgetown University, the latest numbers reflect a high-growth marketplace with rapidly increasing mainstream interest and consumer engagement.

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