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Green Beauty Is Still Going Strong

Posted: May 1, 2014
Green Beauty Is Still Going Strong

Researching areas that are still growth opportunities for beauty? Kline Blogs posted “Green Means Go for Beauty: Natural Personal Care Market Still Booms,” showing that while the popularity of natural beauty continues to grow, the need for strategic thinking increases in order to stand out in the ever-growing crowd.

The post begins, “At nearly $30 billion globally in sales, the green beauty concept perseveres. The positive progress of the natural cosmetics market in 2013 assured marketers that global consumers remain drawn toward this trend. Marketing investments, new product developments, and the efforts of certifying agencies such as BDiH, Cosmebio and Natrue to shed better light on the transparency of ingredients used by marketers in their product manufacture have all contributed to the global increase in sales of natural cosmetics by 10.6% in 2013.”

However, the post also points out how the growing popularity is attracting a bigger crowd. “While the growing demand of consumers opens new doors of opportunity for more marketers to become a part of the trend, the increased competition makes it more difficult to join the market with no risks,” it notes. “Natural cosmetics consumers are becoming more selective, conscious of their product choice, and take a greater interest in understanding the quality and origin of ingredients.”

Ingredients help give the natural market a push, as buzzwords continue to find their way into beauty products. “In 2013, the natural cosmetics market was dominated by new launches of full product lines based on certified argan oil, açaí berry, pomegranate, and calendula, among others,” the blog explains. “Marketers of skin care products have also focused on expanding their product portfolio by introducing and r-launching oral care, makeup, and hair care lines. Natural cosmetic market veterans Weleda and Lavera offered complete hair care product line relaunches while Sante developed the first 100% natural lash extension product. These industry developments have positively affected the sales growth of the mature natural cosmetic markets in Europe and the United States, which increased 6.5% and 7.7%, respectively.”

As the popularity is only likely to continue, beauty brand markets needs to find their stance on natural. “Each year, to fulfill the constantly changing needs of consumers and win over competitors, marketers adopt marketing approaches based off the new wave of natural cosmetics ingredients. For the past seven years, Kline has been successful in identifying those needs and strategies for marketers of natural cosmetics by offering a unique set of information to effectively drive business growth. As the competition increases, the need for apt market evaluation and forecast becomes invaluable. Focusing on key trends, developments, challenges, and business opportunities, Kline’s Natural Personal Care Global Series: Market Analysis and Opportunities will provide a global overview of the worldwide market for natural and organic cosmetics and toiletries, with an emphasis on the European and U.S. markets,” the post concludes.