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The Beauty of Naturals--Your Buying Public

Jeb Gleason-Allured April 2006 issue of Skin Inc. magazine

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Do you know your buying public? Do you know what they want? What are their values? How do they interact with the world? Today, products touting natural/organic/wellness aspects have become ubiquitous—reflecting a changing consumer public that is better educated and, thus, more product- and service-conscious.

There are 12 truths of natural/organic/wellness consumers—what drives them, what they think matters, and how all of you can communicate and deliver to them the promise of naturals.

Truth 1. Consumers of naturals and organics are looking for a more sophisticated connection to their purchases. They seek out quality, although they are not above being swayed by the “image” of naturalness.

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