When operating a spa, not only are you providing a wonderful and relaxing experience for clients, but an emotional memory that will entice them to become repeat customers. Whether spa services are needed for a weekend getaway or for the weary business traveler, providing authentic premium menu items is the key to success in a sustainable organization.
Greening your business, or implementing environmentally conscious practices, is an important direction to take—both for business and ecological reasons. Clients who are concerned with the legitimacy and integrity of a business they support make up an increasing segment of the market called Lifestyles of Health and Sustainability (LOHAS) consumers, or “cultural creatives”—a term coined by market researcher Paul Ray. These 63 million consumers represent about 30% of the U.S. adult population, or 1 in 4 people.
According to LOHAS.com, LOHAS encompasses a $228.9 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living.