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Sustainable packaging is making the transition from niche to mainstream as manufacturers come under pressure to go green. Reflecting the development of the green trend, the organizers set aside an entire hall to bio-based packaging at the recent Interpack trade show in Dusseldorf, Germany.
Looking to the future, many commentators expect sustainable packaging to take up even more floor space.
Speaking at Interpack, Andy Sweetman, market development manager of Innovia films, said in a few years we could see a similar trade show devoted solely to bio-based packaging. And looking specifically at the beauty market, Mintel analyst Nica Lewis told CosmeticsDesign.com, "Environmentally friendly packaging is the next big area for development."
Green packaging has already made an impact on the industry and is currently one of the fastest-growing ethical trends.
More than 600 beauty products have been launched with eco-friendly packaging claims since March 2006 in Europe alone, according to figures drawn from Mintel's Global New Products Database.