After seeing a display at a trade show, Kelly Markos thought teeth whitening would be a great addition to the services she offered at her Montgomery, Alabama, spa, d’Markos.
She spent approximately $8,000 on a system that promised quick, noticeable results and launched the new service in November 2007. It was $8,000 Markos now wishes she’d never spent.
Sixty days after she began offering teeth whitening as a treatment, state dental inspectors came to Markos’ spa demanding that she stop offering the service. “I would never, ever have imagined what I was doing was illegal,” she says—but in Alabama, it was.