Part I of this column appeared in the March 2014 issue of Skin Inc. magazine. The piece discussed the issues that arise as the population ages and consumer awareness increases, which include the rising demand for medically inspired skin care products, as well as suppliers’ challenging task of balancing the want for effective anti-aging skin care with the demand for natural formulations.
So what does the future of medical spa formulations look like, and what do developers need to do to create successful product marketability?
Skin care offerings with medically oriented claims have to go one step further than most beauty products. They have to provide outstanding, medical spa-type results, and they must be able to be performed at home without a physician’s presence.