Part I of this column appeared in the June 2014 issue of Skin Inc. magazine. The article discussed the benefits clients experience when estheticians and physicians work together in the skin care industry. Part II of this article addresses the importance of the often-lacking consultations and client education in the medical spa, and how estheticians can help fill the gap.
It begins with consultation
Too many opportunities for results are missed due to weak consultations. Both estheticians and physicians are guilty of falling short in client education—setting expectations, sharing the importance of prepping the skin before treatments and paying attention to healing following treatments.
Often forgotten or rushed, it is the vital skin care consultation that is the key to discovering how skin care professionals can successfully meet clients’ goals and expectations, as well as determine how likely the client is to comply with a home-care regimen and treatment plan. It is during this consultation that essential information and clients’ goals are revealed. Cutting corners puts clients’ skin and a skin care business at risk, bringing the entire industry down.