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Cosmetic Consultation—The Rule of Thirds

J. Matthew Knight, MD February 2014 issue of Skin Inc. magazine
Cosmetic Consultation—The Rule of Thirds

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“I don’t know the key to success, but the key to failure is trying to please everybody.” —Bill Cosby

It’s unfortunate, but here’s the reality of cosmetic surgery: If you’re treating the majority of the clients who come to you in consultation, you’re putting your practice in jeopardy. Consider following an unwritten rule of thirds—only treat approximately 33% of your cosmetic consults. Of course, there is a group of clients who are retained in the practice only for skin care services, but for a good fraction of patients, you should politely say “no.”

Here’s a look at some patient characteristics that should alert you during cosmetic consultation.

Body dysmorphic disorder

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