“I don’t know the key to success, but the key to failure is trying to please everybody.” —Bill Cosby
It’s unfortunate, but here’s the reality of cosmetic surgery: If you’re treating the majority of the clients who come to you in consultation, you’re putting your practice in jeopardy. Consider following an unwritten rule of thirds—only treat approximately 33% of your cosmetic consults. Of course, there is a group of clients who are retained in the practice only for skin care services, but for a good fraction of patients, you should politely say “no.”
Here’s a look at some patient characteristics that should alert you during cosmetic consultation.