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Competitive Marketing to Make Money
By: Bryan Durocher
Marketing strategies and tactics are the base from which you can build your practice's patient list, expertise and success.
Failure to Success
By: Steven H. Dayan, MD, FACS
The experience of failure as a learning lesson cannot be overemphasized.
Voices of Experience
By: Merge magazine's editorial advisory board
Some of medical aesthetic's best and most successful physicians offer their best business advice.
Corporate-sponsored Presentations—An Ethical Dilemma?
By: Brian Biesman, MD
Changes in requirements for corporate-sponsored presentations may have physicians focusing more on their beliefs before accepting speaking requests.
Facial Fillers Proven to Improve Appearance
A study on single, multisyringe facial filler sessions published in the journal Dermatologic Surgery shows the effectiveness of these procedures in reducing perceived age.
Indoor Tanning, Melanoma Definitively Linked
New research finds that people who use any type of tanning bed for any amount of time are 74% more likely to develop melanoma.
Combining Laser Treatments and Esthetics
By: Terri Wojak
Estheticians can offer a variety of benefits to laser patients through pre-and post-care regimens, and skin care guidance.
Skin Cancer Screenings More Important Than Ever
Recent findings indicate that people with a history of nonmelanoma lesions have twice the risk of developing other cancers later in life, so prevention is crucial.
ASPS Stats Indicate Long-term Growth, Pinpoint Top Minimally Invasive Procedures
With the growth of minimally invasive procedures in the last decade, the American Society of Plastic Surgeons (ASPS) only sees the trend continuing.
Spot On With Carol Ecker, RN
By: Abby Penning
Finding her medical aesthetic legs in California, this registered nurse now trains and treats in Michigan.