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Cash-based Laser Aesthetic Services

By: Louis Silberman
Posted: June 24, 2010, from the July 2010 issue of
Laser hair removal treatment

Laser hair removal consistently ranks among the popular procedures for medical aesthetic practices. Image courtesy of the National Laser Institute.

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It is important to be proactive with your marketing, as well. Reach beyond the waiting room by sending a monthly e-mail newsletter to your patients informing them of your various aesthetic services. Offer a discount on a highlighted treatment each month to help encourage people to try a laser treatment, and once you have spread the word amongst your patients, actively get in touch with them instead of waiting for them to come to you. While it may seem awkward at first, utilizing an employee whose full-time job is to book new and follow-up appointments is a proven strategy used by some of the most successful medical facilities.

Laser aesthetic service types

While there is a long list of laser treatments on the market, there are certain requirements that must be met by a patient before receiving one. Ethnicity, hair color and skin type—often determined using the Fitzpatrick Scale—are all deciding factors when it comes to determining eligibility for a specific service, and this is why analyzing the demographics of your patients should be the first step you take before purchasing any equipment.

Laser hair removal. This modality uses selective photothermolysis, or heat produced by light, to target the melanin in hair follicles. The resulting follicle damage disrupts the growth cycle and permanently reduces the volume of hair regrowth.

  • Average cost: $100–500, depending on the size of the treatment area
  • Number of treatments: 6–10 for maximum results
  • Treatment regularity: Every four to six weeks
  • Who can receive this treatment: Skin types I–VI
  • Income potential per patient: Up to $5,000

IPL photofacial. An IPL photofacial treatment delivers precise amounts of scattered light energy through the skin’s surface, targeting unwanted skin pigmentation and stimulating collagen production. This softens the appearance of fine lines and wrinkles, lessens age spots and sun damage, and reduces skin redness associated with rosacea.

  • Average cost: $300–500, depending on the size of the treatment area
  • Number of treatments: Three to five for maximum results
  • Treatment regularity: Every four weeks
  • Who can receive this treatment: Skin types I–III Income potential per patient: Up to $2,500

Laser tattoo removal. Using a Q-switch laser, heat is projected via laser beam into the tattoo ink trapped in the skin’s dermis. This process breaks up the ink particles and allows the body’s lymphatic system to absorb and disperse the color, fading and removing the tattoo through time.

  • Average cost: $200–500, depending on the size of the treatment area
  • Number of treatments: 12–15 for maximum results
  • Treatment regularity: Every four weeks
  • Who can receive this treatment: Skin types I–III
  • Income potential per client: Up to $7,500