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Arthur Swift, MD, CM, FRCS: Ahead of the Curve

By: Abby Penning
Posted: June 24, 2010, from the July 2010 issue of
Dr. Arthur Swift

Swift’s work with Victoria Park Medispa has involved clinical research for innovative skin care offerings.

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A faithful proponent of continuing education, Swift sees this as one of the only ways to keep the industry strong, noting the harm poorly trained physicians can do to the medical aesthetic industry. “My practice, during the past several years, has seen an inordinate amount of aesthetically disfigured patients who have been treated by self-proclaimed ‘aesthetic specialists,’ ” he states. “I think it is incumbent upon the medical licensing bodies to establish stricter regulations regarding the practice of aesthetic medicine and hold this field to the same stringent qualifications as other medical professions. We must not tolerate any compromise in patient safety or the ability to produce reliable results. This is an education process that is long and arduous, and it must be directed at both the cosmetic industry supplying the products, as well as the general public.”

Because, for Swift, being good just isn’t good enough. “If we accepted good enough, we would never have anything great—no Taj Mahal, no Eiffel Tower, no Mona Lisa or Venus de Milo. Kick it up a notch and strive for excellence in every result,” he stresses. “We should be beauty maximizers, not just rejuvenators. It’s time for cosmetic surgeons to stop being line chasers and really showcase the artistry of what we can do.”

To maintain that level of commitment, dedication and passion, Swift often turns to some advice given to him by one of his greatest inspirations, his late father. “Early in my medical career, when the challenge seemed insurmountable, he quoted from Calvin Coolidge: ‘Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.’ ” And this is advice Swift obviously truly takes to heart.