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Competitive Marketing to Make Money

By: Bryan Durocher
Posted: June 23, 2010, from the July 2010 issue of
Dollar on top of coins

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Abstract: A good marketing plan is vital for any business to grow, and, especially coming out of the recession, it is the ideal time to let your current and potential patients know about your aesthetic services and products.

The economy is turning around, and people are starting to spend money again. So, when was the last time you invested in your business through new marketing tactics? By pulling back too much for too long, you can risk losing your place in the market to another business that is willing to risk a bit for growth.

Having the most beautiful location and state-of-the-art services does not always guarantee you will have the patient flow you need. You have to invest in a plan for growth, and one of the most critical growth aspects for practice owners to consider is a marketing plan, as well as how they are going to keep a steady flow of patients coming through the door.

Upselling

One of most cost-effective ways to market is to upsell to your existing patient base. And there are several methods that, when combined or used independently, produce results.

Treatment room marketing. Begin by asking yourself, “What services or products could I offer to this patient that I haven’t offered before?” Next, introduce new product lines in your treatment rooms that help maintain results, and have your staff let patients know about them.