Abstract: Retaining current clients is an effective and efficient way of staying afloat in a down economy.
In an industry where the cost of one filler treatment can easily cover a car payment, many physicians find themselves wondering how to retain clients during an economic downturn. During the past 10 years, nonsurgical procedures have exploded by an astonishing growth rate of 754%, according to a 2007 report from the American Society for Aesthetic Plastic Surgery (ASAPS). At a time when the consumers responsible for this growth have committed to living on a tighter budget, you must develop and employ strategies to keep your phones ringing and your syringes filling.
The easiest way to get and stay busy without exhausting your funds is to reach out to those who already know you and have used your services because it is more expensive to gain a new client than it is to retain one. That means to most efficiently spend your time and money, look no further than your database of current patients, past patients and new patient inquiries.