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Marketing to Make It

By: Melissa Kelz
Posted: January 28, 2010, from the November 2009 issue of
Medical brochure

Knowing your audience can help you create marketing materials that specifically target your ideal patient.

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The best way to convey this message and build a strong following is to treat each individual with respect, patience and kindness. Take advantage of the one-on-one time you share with each patient by responding to questions with tolerance and sincerity. One of the most powerful things a physician can do is to call patients at home in the early evening immediately after procedures. This builds a warm feeling that you care, and it encourages them to return.

Ignite a dialogue with your patients. While it is important to use layman’s terms, you want to be cognizant to use language that does not talk down to your patients. The more patients trust you, the more they will be likely to return and refer friends.

Getting your name out to the right people and building solid relationships are time-tested marketing tactics. These strategies have worked for many practices and businesses, and with diligence, teamwork and determination, they can collectively empower you to grow and maintain a patient base through both good and rough economic times.