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Shopping for an MD

By: Brian Coughlan
Posted: June 23, 2008, from the May 2006 issue of Skin Inc. magazine.

page 5 of 5

“The big wave is moving to our industry,” Gane says. And it is surging with physicians and healthy people who are willing to pay cash for a younger-looking appearance. The demand for these new services is becoming more and more of an issue for spa owners. Will you continue to refer out to a physician’s office whenever your clients request treatments that are beyond your scope of practice? Can you afford to turn away from this consumer-driven trend in the spa industry?