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Are You Considering a Medical Esthetics Career?
By: Louis Silberman
Posted: July 30, 2012, from the August 2012 issue of Skin Inc. magazine.
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Starting your own business. If you have an entrepreneurial spirit and want to launch your own business, medical esthetics provides a great opportunity for you to pursue that passion. Many women and men have done this and achieved great success. One of the most important things to consider when starting your own business is obtaining a cosmetic laser. Some of the top lasers cost tens of thousands of dollars. There are several options from which you can choose depending on your expected need and your budget.
- Daily rentals—Some companies allow you to rent a laser for a daily fee. This option typically costs more per day, but it offers the flexibility to experiment with different lasers and provides the freedom of not entering into a long-term financial commitment.
- Purchasing—Purchasing a laser outright may require financing through a bank loan. This allows for direct ownership of a laser, but this option includes credit score requirements, interest and loan fees.
- Lease-to-own—A laser is a depreciating asset and, similar to computers and cell phones, they can become outdated as technology continues to advance; this is why leasing is often the most popular long-term option. Most leasing programs require a three-to-five-year lease. The cost of the lease often has a lower monthly cost than a bank loan and, depending on your contract, you may have the option to trade in the laser for a newer model when it becomes available.
To start your own business without breaking the bank, you must start small. Begin by renting a room, not an entire facility. The room can be in a day spa, gym, hair salon, OB/GYN office or any other facility where you can piggy-back on that business’ traffic and market your services to new clients. Consider renting a laser for a daily fee in the beginning to test it out, as well as the consumer response. Start by scheduling your services for one day and, as you bring in more business, expand your services to two days a week, and so on.
When creating your service menu, it is a good idea to stick to simple, sleek, clean designs. A menu for spa services will usually have a relaxing theme, but the services you offer are not about relaxation; they’re about getting fast results by using the latest technology. You want the theme of your menu to reflect that.
If you are only using one laser, you can start your business by offering the most popular services: laser hair reduction and laser, intense pulsed light (IPL) or radio frequency skin rejuvenation, which reduces the appearance of sun damage, age spots, rosacea and broken capillaries. Once your business begins to expand, it is a good time to look into renting, leasing or purchasing another machine to offer additional services. These services can include laser vein removal, laser tattoo removal, laser acne scar removal and body contouring. Adding a retail section of products is also a good way to increase earnings.