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Holiday Strategies for the Medical Spa

By: Steven H. Dayan, MD, FACS, Tracy L. Drumm and Terri A. Wojak
Posted: September 29, 2011, from the October 2011 issue of Skin Inc. magazine.
holiday medical spa gift

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Tracy L. Drumm manages the day-to-day operations of IF Marketing, a Chicago firm specializing in aesthetic medicine. Drumm recently co-authored Keys to Success: Marketing & Practice Management (College of Cosmetic Medicine Press, 2007) and Thrive: Pearls to Prosper in Any Economy (College of Cosmetic Medicine Press, 2009).

 

 Terri A. Wojak is a licensed esthetician with more than 14 years of experience. She has knowledge in all aspects of the skin care industry, including education, sales, medical esthetics, management and ownership, and she is the director, as well as an educator, at True University in Chicago.