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Changing Patients, Changing Times

Merge magazine's editorial advisory board
Two women talking and working on a computer

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Abstract: Keeping up with what patients are looking for is essential to a successful practice, and the members of Merge magazine’s editorial advisory board know to stay on the lookout.

Helping aesthetic practices adjust to changing patient needs, Merge magazine asked its editorial advisory board members to share how they feel the patient population has evolved since starting their practices.

Q: Do you think the aesthetic consumer has changed since you began your practice? If so, how?

The shift in the consumer philosophy has transitioned to an even more savvy patient seeking top quality outcomes. The patients want natural results and good value for their investment, and they want assistance in determining their best options to achieve their goals. That may be surgery, volume restoration using injectable fillers, skin treatments, or a custom combination of all three.
Ben Bassichis, MD, FACS
Advanced Facial Plastic Surgery Center Dallas

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