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Daniel Cassuto, MD: World View, Intimate Approach

By: Abby Penning
Posted: September 1, 2010, from the September 2010 issue of
Plastic surgeon Daniel Cassuto, MD

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“If you behave the same way in aesthetic medicine as you would in other fields of medicine, by talking with your patients, diagnosing them, offering them your best medical advice and proceeding with a treatment plan accordingly, they should be your best marketing agents,” stresses Cassuto. “You’ll also find you’ve achieved not only professional success, but also an ethical fulfillment of our mission, which is much more satisfying than anything else.”