Get the Skinny! This is just part of the article. Want the complete story, plus a host of other cutting-edge articles to make your job easier? Sign up!
If you continually follow only what proves to be trendy without true knowledge regarding your retail offerings, your skin care facility will not be distinguishable from others. Although unconventional, adding a retail expert to your skin care team can bring about the sales insight that will provide a leg up on your competition. As Anne Saunders, former senior vice president of marketing at Starbucks and current president of Redbox, states, “You can be extraordinarily successful as a business using what people would call nontraditional means … It’s expanded my notion of how important experience versus information—or one-way communication—can be.”
Think back to the last time you had a memorable experience at a makeup counter or a retail store. Now, imagine an amazing experience you had at a skin care facility. How do you recreate those two feelings into a singular client experience as a skin care professional?
By adding a retail advisor to your team, every team member can gain the knowledge of a retail professional and, in return, can complete the client’s experience at your skin care facility.
Want the rest of the story? Simply sign up. It’s easy. Plus, it only takes 1 minute and it’s free!