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She’s Gotta Have It—Now! Decoding Omnichannel Retailing For Your Spa

By: Annet King
Posted: April 1, 2014, from the April 2014 issue of Skin Inc. magazine.
She’s Gotta Have It—Now! Decoding Omnichannel Retailing For Your Spa

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6. Engage with your clients. Coach your team to be truly present with clients—listen 80% of the time and talk 20% of the time. Train them in giving meaningful eye contact and body language—exactly what is missing from online transactions.

Remember that these intimate, authentic points of contact are where you build connections. This, in turn, builds client loyalty, and will bond you with your client across every channel of her browsing, shopping and brand-selection experience.

REFERENCES

  1. www.gcimagazine.com/marketstrends/segments/skincare/167697355.html
  2. www.pr.com/press-release/507013
  3.  

(All accessed Jan 29, 2014)