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RIP Drugstore.com and Beauty.com

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Walgreens is shuttering two online pureplay sites to refocus its omnichannel strategy.

According to a recent report, Walgreens Boots Alliance is shuttering Beauty.com and Drugstore.com in a bid to boost its omnichannel strategy and move away from digital pure-play platforms.

The closure will incur a $115 million pre-tax charge, according to RetailDive, but will play a part in cutting $1.5 billion from the retailer's costs.

Walgreens, which is in the midst of an acquisition of Rite Aid, previously sold off Skinstore.com.

 

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