As the skin care industry climbs its way out of the Great Recession, spas may be considering exploring ways to innovate their business practices in order to increase overall revenue. Is developing your own line with the help of a private label manufacturer on the horizon for your spa?
As stated by editor, Cathy Christensen, in Skin Inc.’s December 2013 issue highlighting the “Top 10 Professional Skin Care Industry Trends for 2014:” “Business is back [however,] these days, crossing your fingers and hoping everything will work out just doesn’t cut it.” Skin care professionals educating themselves on trends, tactics and the overall ins and outs of a new business endeavor is an absolute must—read on to begin the process of deciding whether private label is right for your skin care facility.
“People are frequently looking for what’s new and trendy,” says Suzie Sommer, senior vice president of marketing for private label manufacturer, Ready Care. “After 25 years in business, we keep up on new formulations and results-oriented treatments. We also invest in the latest equipment and state-of-the-art packaging to stay ahead of esthetic trends,” she adds.