It is estimated that the wellness industry is a $1 trillion business devoted to creating products and services that keep people in optimal health.1 Spas have the opportunity to position themselves at the forefront of this wellness movement because their clients already are proactive with health and beauty services.
Wellness spa defined
Ann Brown, director of Spa Shiki at The Lodge of the Four Seasons in Lake Ozark, Missouri, explains, “Achieving stress-reduction and wellness requires more than just an hour service in the spa once a month. Being a wellness spa means providing health education and incorporating home-care products that clients can use to sustain the benefits of their wellness spa services.”
Capitalizing on the demand for wellness results can be as simple as re-framing how spas educate the client in the treatment room. Much like daily home-care products that address skin care conditions, spas can recommend and create value for after-care wellness practices using retail products.