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Maritza Rodriguez-Aouanough of Pevonia gives implementable tips on how to Increase in-spa marketing, resulting in an increase in your facility's profitability.
The study also shows many women often buy luxury beauty products on discount websites and that sampling is the number one factor in influencing a purchase, followed by peer product reviews.
By: Tracy F. Wray
Estheticians are the most poised to generate high retail numbers due to the variety of applicable products available on the market.
Active Healthy Lifestyles (AHLs) are a demographic group that could hold the key to your spa's success. Exclusive commentary and stats from Marc Williams of Williams-Helde Marketing Communications explain that If your spa appeals to a member of this market, you not only reach one client ... you reach many.
Consider doing a last-minute gift card push today for your male clients, or encourage your female clients to purchase a Valentine's Day gift card for the men in their lives.
By: Maritza Rodriguez-Aouanough and Dawn MacLellan
A well-structured business and marketing plan can make all the difference.
Greater Internet access and the importance of peer reviews are weighing in how female beauty consumers shop online, according to a report from Total Beauty Media Group.
By: Patti Biro
Don’t let a small space prevent you from cashing in on the profit retail sales can bring.
Both Bioelements and Repechage recently launched newly designed websites.
Through the acquisition, the brand will see a larger international distribution and development.