Want More Education?
Delve deeper into the science behind skin care with —Skin Inc. Video Education!
Most Popular in:
New in Retail (page 6 of 24)
Skin care consultant Katerina Steventon explains the importance of recognizing the value consumers attach to the texture and fragrance of their skin care products in order to choose the right products for your clients.
By: JuE Wong
Understand the facts and seize the opportunities of multichannel distribution so everyone can climb the spa ladder together.
By: Patti Biro
Recall the exhilarating experience of show-and-tell from your childhood and apply it to your spa's retail environment.
Maritza Rodriguez-Aouanough of Pevonia gives implementable tips on how to Increase in-spa marketing, resulting in an increase in your facility's profitability.
The study also shows many women often buy luxury beauty products on discount websites and that sampling is the number one factor in influencing a purchase, followed by peer product reviews.
By: Tracy F. Wray
Estheticians are the most poised to generate high retail numbers due to the variety of applicable products available on the market.
Active Healthy Lifestyles (AHLs) are a demographic group that could hold the key to your spa's success. Exclusive commentary and stats from Marc Williams of Williams-Helde Marketing Communications explain that If your spa appeals to a member of this market, you not only reach one client ... you reach many.
Consider doing a last-minute gift card push today for your male clients, or encourage your female clients to purchase a Valentine's Day gift card for the men in their lives.
By: Maritza Rodriguez-Aouanough and Dawn MacLellan
A well-structured business and marketing plan can make all the difference.
Greater Internet access and the importance of peer reviews are weighing in how female beauty consumers shop online, according to a report from Total Beauty Media Group.