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Active Healthy Lifestyles (AHLs) are a demographic group that could hold the key to your spa's success. Exclusive commentary and stats from Marc Williams of Williams-Helde Marketing Communications explain that If your spa appeals to a member of this market, you not only reach one client ... you reach many.
Consider doing a last-minute gift card push today for your male clients, or encourage your female clients to purchase a Valentine's Day gift card for the men in their lives.
By: Maritza Rodriguez-Aouanough and Dawn MacLellan
A well-structured business and marketing plan can make all the difference.
Greater Internet access and the importance of peer reviews are weighing in how female beauty consumers shop online, according to a report from Total Beauty Media Group.
By: Patti Biro
Don’t let a small space prevent you from cashing in on the profit retail sales can bring.
Both Bioelements and Repechage recently launched newly designed websites.
Through the acquisition, the brand will see a larger international distribution and development.
The spa marketing company hopes to grow to become the largest selling spa gift card in the industry.
By: Melinda Minton
Your treatment rooms are the starting point for many profitable practices in your skin care facility.
By: Nathan Jamail
Discover how to quickly rise to the top of your clients' priority lists.