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How Software Helps Streamline Business Operations
By: Thom Boersma
Business management software allows skin care facilities to maximize efficiency.
Prepare Your Spa for Summer Selling
By: Kelly Richardson
Embrace the summer atmosphere to increase retail sales and add new life to your service menu.
Price More Important Than Sales, Promotions, According to NPD
A report from The NPD Group shows U.S. consumers are consistently looking to price as a deciding factor in purchasing decisions, and this importance is evident across income brackets.
Pale is the New Tan, According to New Findings From Mintel
Information from In-cosmetics shows more face care products in the U.S. are being launched with SPF and sun care elements.
Only on SkinInc.com: A Consumer Perspective—Skin Types and the Sensorial Experience
Skin care consultant Katerina Steventon explains the importance of recognizing the value consumers attach to the texture and fragrance of their skin care products in order to choose the right products for your clients.
Best Practices for High-performing Spa Partnerships
By: JuE Wong
Understand the facts and seize the opportunities of multichannel distribution so everyone can climb the spa ladder together.
Show and Sell
By: Patti Biro
Recall the exhilarating experience of show-and-tell from your childhood and apply it to your spa's retail environment.
Only on SkinInc.com: Are You Making the Right In-Spa Marketing Efforts?
Maritza Rodriguez-Aouanough of Pevonia gives implementable tips on how to Increase in-spa marketing, resulting in an increase in your facility's profitability.
Study From Total Beauty Media Group Shows Strength of Luxury
The study also shows many women often buy luxury beauty products on discount websites and that sampling is the number one factor in influencing a purchase, followed by peer product reviews.
Simple Guidelines for Increasing Retail Sales
By: Tracy F. Wray
Estheticians are the most poised to generate high retail numbers due to the variety of applicable products available on the market.