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A Powerful Partnership, Part 2
By: Sarah Burns
Discover what to look for when forging a successful supplier-spa partnership.
Say What? Internet Lingo
By: Mary Blackmon
Learn the language of the Internet and make your spa's Web presence more effective.
Defining Your Customer by Consumer Type
By: Anna Lempereur-Moine
Learn about the four key consumer personalities and how to meet their specific needs.
Today's Spa: Holiday Spa Treatments
By: Mary Bemis
During the winter months, spa menus throughout the country become more festive with the addition of special holiday treatments.
Market Shares Shifting for Private Label Products
Research released by a Citigroup analyst indicates the state of the economy, as well as the naturals and anti-aging markets, is encouraging more people to consume private label beauty products.
Cash In With E-Commerce
By: Mary Blackmon
If you practice due diligence, you can host an e-commerce store on your Web site with few hassles and great rewards.
Six out of 10 Consumers Believe United States in Recession
According to The NPD Group, Inc., the percentage of consumers who feel we are in tough times or a recession has increased since April.
Turn Ideas into Action
By Carol and Rob Trow
Get your entire staff involved in the retail game in order to garner the best results.
Retail: Turn Ideas into Action
By: Carol and Rob Trow
Get your entire staff involved in the retail game in order to garner the best results.
Marketing Matters: Why She Won’t Buy Naturals ...
By: Alisa Marie Beyer
Teaching your clients about organics is the key to helping them buy into the natural trend.