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Jan
08
2015

The Value of First Impressions

The Value of First Impressions
By: Lyn Falk

First impressions will determine whether clients enter your business and if they will return—how does your skin care facility measure up?

Jan
08
2015

10 Things to do This January

10 Things to do This January
By: Deedee Crossett

With the start of a new year, here are 10 things you can do to improve your productivity in 2015!

Dec
08
2014

5 Factors to Consider When Picking New Retail Lines

5 Factors to Consider When Picking New Retail Lines
By: Kate Wind

Whether opening a new spa property or changing out an existing product line, picking a new retail line comes with many emotions and decisions.

Nov
19
2014

Beauty Holiday 2014 Outlook

Beauty Holiday 2014 Outlook

For the first time in a decade, according to The NPD Group, the performance of the overall skin care category is below that of fragrances; taking advantage of opportunities in unexpected spaces is key in today’s shifting prestige beauty market,

Nov
02
2014

What Are You Selling—Products or Solutions?

What Are You Selling—Products or Solutions?
By: Lora Kassaros

Let’s refocus and get real on the impact and essence of retailing, and the effects it has on clients and the bottom line.

Oct
08
2014

10 Holiday 2014 Shopping Trends

10 Holiday 2014 Shopping Trends

The 2014 holiday shopping season will be characterized by cautious spending, while economic realities bifurcate the American holiday shopper.

Oct
02
2014

The Power of Product Sampling

The Power of Product Sampling
By: Jeana Delano

Giving away free samples can actually be more beneficial than discounting.

Sep
02
2014

What Makes a Retail Product Successful?

What Makes a Retail Product Successful?
By: Catherine Frangie

No matter how much scientific research backs up a product's claims, or how expensive its ingredients, that product is only a good retail product if you can sell it.

Jul
31
2014

5 Creative Merchandising Strategies to Maximize Retail Opportunities

5 Creative Merchandising Strategies to Maximize Retail Opportunities
By: Charles Compton

There are ways spa owners can use the science of shopping to increase the likelihood clients making retail purchases.