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Whether opening a new spa property or changing out an existing product line, picking a new retail line comes with many emotions and decisions.
Choosing a skin care line for your business can mean the difference between success and a sinking ship.
For the first time in a decade, according to The NPD Group, the performance of the overall skin care category is below that of fragrances; taking advantage of opportunities in unexpected spaces is key in today’s shifting prestige beauty market,
Let’s refocus and get real on the impact and essence of retailing, and the effects it has on clients and the bottom line.
The 2014 holiday shopping season will be characterized by cautious spending, while economic realities bifurcate the American holiday shopper.
Giving away free samples can actually be more beneficial than discounting.
No matter how much scientific research backs up a product's claims, or how expensive its ingredients, that product is only a good retail product if you can sell it.
There are ways spa owners can use the science of shopping to increase the likelihood clients making retail purchases.
Product lines need to be chosen carefully and evaluated yearly.
When was the last time you made an investment in yourself?