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The Core Values of Retail Success

April 2014 issue of Skin Inc. magazine
The Core Values of Retail Success

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When looking to identify the keys to retail success, it is clear that there really is no one specific secret to having a successful retail environment. However, there are some very strong core values that need to be factored in and addressed on a daily basis.

Create an engaging space

Clients are more likely to be drawn to a retail space in which the product selection is attractive and well-displayed. You should include key merchandising tools that can speak about the product for you, rather than leaving this communication entirely up to your team. These tools should be available via your key vendors and should include shelf-talkers, display sheets and captivating visuals.

Pay attention to your traffic patterns

Be aware of the direction your clients gravitate in your space. By giving some thought to your space in this way, you can build a simple planogram that will make it easy for you to strategically rotate key products in and out. Use this space to present your newest collections and to create tester stations in order to promote interaction. Your key vendors should offer you standard- and deluxe-sized samples and testers that can help drive ongoing excitement for this space.

Keep clients informed

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