Sign in

The Core Values of Retail Success

Michael Alaniz and Maritza Rodriguez April 2014 issue of Skin Inc. magazine
The Core Values of Retail Success

Get the Skinny! This is just part of the article. Want the complete story, plus a host of other cutting-edge articles to make your job easier? Sign up!

When looking to identify the keys to retail success, it is clear that there really is no one specific secret to having a successful retail environment. However, there are some very strong core values that need to be factored in and addressed on a daily basis.

Create an engaging space

Clients are more likely to be drawn to a retail space in which the product selection is attractive and well-displayed. You should include key merchandising tools that can speak about the product for you, rather than leaving this communication entirely up to your team. These tools should be available via your key vendors and should include shelf-talkers, display sheets and captivating visuals.

Pay attention to your traffic patterns

Be aware of the direction your clients gravitate in your space. By giving some thought to your space in this way, you can build a simple planogram that will make it easy for you to strategically rotate key products in and out. Use this space to present your newest collections and to create tester stations in order to promote interaction. Your key vendors should offer you standard- and deluxe-sized samples and testers that can help drive ongoing excitement for this space.

Keep clients informed

Want the rest of the story? Simply sign up. It’s easy. Plus, it only takes 1 minute and it’s free!

Related Content



Welcome to the new!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!