Sign in

Reimagine Your Retail

Jenny Farrand January 2014 issue of Skin Inc. magazine
Reimagine Your Retail

Get the Skinny! This is just part of the article. Want the complete story, plus a host of other cutting-edge articles to make your job easier? Sign up!

To dramatically increase your bottom line, you need to reimagine the way your skin care facility thinks about retail. According the International Spa Association (ISPA) 2012 U.S. Spa Industry Study, retail sales typically account for 18% of total spa revenue, yet they often represent 22–26% of overall profit. Retailing will help build your client list, increase client loyalty, offer added-value and provide stability to your business.

Create a mini store

Turn your front reception area into your retail area, creating an actual shopping experience for clients. Your professional retail area should consist of about 20% of your business’s total square footage. To make room for your retail investment, make your seating more experiential with testers and before-and-after visual aids. Clients are only in the reception area for a few minutes before their appointments, which is the perfect amount of time for them to browse your retail section. The center of the retail space should have display tables or interactive stations with seating. Include attractive signage and merchandising materials, such as counter cards and shelf-talkers, to provide product benefits, details, instructions and pricing.

Engage your clients

Create interactive spaces for a real shopping experience. Clients are more likely to make a purchase if they are able to smell, hold and use the products, so always have testers available. A makeup testing station will allow clients to try out the latest cosmetic trends, and an aromatherapy station will let them experience scent choices. A skin care bar will allow clients to test lotions, facial products or body mists. If you retail music, have a listening station set up with headphones. If you have microwaveable mittens, neck wraps or eye masks, display by a small microwave so clients can try them out. Also, be sure to display marketing materials from your vendors.

Be visible

Want the rest of the story? Simply sign up. It’s easy. Plus, it only takes 1 minute and it’s free!

Related Content



Welcome to the new!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!