If you continually follow only what proves to be trendy without true knowledge regarding your retail offerings, your skin care facility will not be distinguishable from others. Although unconventional, adding a retail expert to your skin care team can bring about the sales insight that will provide a leg up on your competition. As Anne Saunders, former senior vice president of marketing at Starbucks and current president of Redbox, states, “You can be extraordinarily successful as a business using what people would call nontraditional means … It’s expanded my notion of how important experience versus information—or one-way communication—can be.”
Think back to the last time you had a memorable experience at a makeup counter or a retail store. Now, imagine an amazing experience you had at a skin care facility. How do you recreate those two feelings into a singular client experience as a skin care professional?
By adding a retail advisor to your team, every team member can gain the knowledge of a retail professional and, in return, can complete the client’s experience at your skin care facility.