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Cash In With E-Commerce
By: Mary Blackmon
Posted: June 9, 2008, from the December 2006 issue of Skin Inc. magazine.
All financial experts say that passive income is a major key to fiscal success.
Wouldn’t it be great to have money coming in while you’re sleeping, vacationing or getting a body wrap? Because you are so busy running a spa, building a business, managing a team and servicing clients with a smile, here’s a way for you to earn passive income that can give you a much-needed break.
It’s essential to set up an e-commerce solution on your Web site for various reasons: gift certificates, product sales and even treatment bookings. Although you probably are aware of this, you may wonder how to begin and what to expect. Well, take a look at the facts, according to NPD BeautyTrends and Media Metrix. Sixty-four percent of online beauty purchasers said that they mostly buy products that they have tried before. This serves as evidence of how important it is for you to remind clients that they can shop online for the products that you’ve used on them during a service. Also, “convenience” was cited more often than “discounts” as one of the most important reasons for shopping online.
It is very interesting to note that only 5% of purchasers said that they mostly buy products they never have tried. Before you panic, however, realize that 31% said that they purchase both products they have tried before and those that are new to them. NPD BeautyTrends expects replenishment and brand equity to be the key components for online e-commerce success.
That’s all well and good, but how do you get started so that you can cash in on e-commerce?