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5 Key Elements of a Successful Retail Display

February 2013 issue of Skin Inc. magazine

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Creating a successful retail display is part art and part science. Not a designer or an artist? Few are. The five key elements of retail display will help you succeed like the pros.

1. Products

In as few words as possible, identify the purpose of your retail display. Of course you want to sell more products—but first, get specific. Base your purpose on your target market and clients’ needs. Do you have guests who travel for winter vacations? Travel sizes are an effective product choice.

You do not need to display all the items in your product line. Narrow your focus to a few relevant choices. Limit yourself to three or five products. Odd numbers are more appealing to the eyes. Be sure to include a variety of price points.

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