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10 Things That Halt Retail Sales

February 2013 issue of Skin Inc. magazine
professional skin care retail

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All skin care professionals want to increase retail sales. Use the following 10 reasons why clients don’t buy products to develop strategies to overcome them. Facebook your “10 Things” success stories at www.facebook.com/SkinInc ... right now!

1. No one asked. Suggest products and services to your clients. It’s that simple.

2. Museum display shelves. If the display is too perfect, clients will not want to ruin it. Instead, line the products up to the front of the shelf. When retail shelves are full and products are pulled forward, it encourages people to buy.

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