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By: Patti Biro
Posted: March 30, 2012, from the April 2012 issue of Skin Inc. magazine.

page 3 of 3

General References

J Ellis-Knapp, Tis the Season! Beauty Store Business, (Nov 2011)

R Zhu and J Meyers-Levy, The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations, J Marketing Research, (Feb 2009)

Patti Biro is the owner and founder of Patti Biro and Associates, a consulting firm specializing in planning and providing innovative continuing education in the spa and wellness industry. She is a frequent presenter on the regional, national and international circuit, and can be contacted at 877-561-0738 or